The amount of facings a store has is equally important. If a store has awkward shelf heights, it will be detrimental to the customer’s shopping experience. For a customer to gain ownership of the product, they first need to be able to pick it up. Their sales – and your sales – will suffer because of it. Planograms also recognise if products are too high or too low for the average customer. Things that may seem trivial, such as shelf heights, are equally important. For planograms to be successful, it is not simply product placement that is important. Planogramming itself has many different attributes, all of which geared towards increasing your sales. Read about planogram services > Planogramming They also offer precise and innovative techniques that allow you to capitalise on the space afforded to you. It is not just window displays that have an impact on customers, it is the entire shop floor. Planograms provide stores with different merchandising routes and a greater understanding of the aspects that go into visual merchandising. It is important that when this occurs, the right products are given priority. A store’s layout will need to be changed routinely. They will also ensure that your store is constantly updated in terms of trend and product success. It will also categorise the products and from this it will be able to glean what is most accessible for the customer. It will take into account what is popular in the markets at the current time, and what is gaining a lot of exposure via advertising. Planograms will decipher the best way to make the most of your stock. By using planograms, you will be able to ensure that your product placement is at the required level to boost sales. Visual merchandising, or how the shop looks, is crucial in creating a comfortable environment for the consumer. Customer service is one side of the issue, but the other is equally as important. In order maximise the potential of your store, the customer’s shopping experience needs to be the highest quality possible.
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